I’ve been working on this body of work – Q&A, for a little more than four years now. I usually describe it as an investigation into the visual mores applied when photographing the U.S.A, and an inquiry into the relationship between a place and its own mythos. I’m really excited by the idea that for a significant proportion of people, ‘America’ exists visually as a somewhat abstract concept. The history of the last 60 years of popular culture is, with the odd deviation, the history of American popular culture. As a result, there is this enormous mess of visual tropes which all point to various notions of what the U.S.A. look like; flags, mountains, cars, guns, roads etc. This is at its most effective I think when you realise that this strange quirk of culture has the power to provoke a familiarity for a place without the need to have actually visited it. There is no doubt other places in the world that prompt a similar reaction but none in quite the same way or on the same scale as the visual motifs of America do.